I’m amazed at how frequent this occurs. When you write to your clients or customers please use their name. Don’t ever write to your clients like this…
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- Dear Client
- Dear Valued Client
- Dear Sir/Madam (yes I still receive letters like this – I’m sure you do too)
- Dear Mrs Jones
This sounds really obvious but it happens regularly. If the person you’re writing to is a client or customer, treat them like you would a friend. NEVER write to your clients like this again. Here’s how to do it…
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- Dear John
- Good Morning John
- Hi John
If at the beginning of the relationship you would rather be more formal you should use the following greetings…
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- Dear Mr Brown
- Good Morning Mrs Jones
Think about it…
If you’re a ‘Valued Client’ why hasn’t the business taken the time and effort to write to you personally?
For many people this is very irritating. It’s a sure fire way to annoy and even repel people from using your products or services in the future.
And don’t forget… one of your ultimate objectives is to nurture your relationships so you can extract as much profit as you can out of your existing clients or customers.
Using their name is a good start!