by Keith Blackshire | May 23, 2022 | Blog
I have yet to come across a business that tests their marketing campaigns. Here’s what I mean… Let’s say you decided to send a sales letter to your target or niche market. You’ve bought a list that has 10,000 names on it. You’re certain that out of 10,000 you’re...
by Keith Blackshire | May 19, 2022 | Blog
I can say quite confidently that you’re probably not charging the right price for your product or service. Pricing is the quickest and easiest way to grow your business with massively increased profits. Now correct me if I’m wrong, but here’s how most people go about...
by Keith Blackshire | May 14, 2022 | Blog
If you’re thinking about launching a sales and marketing strategy, it’s important to make sure you’re prepared before you get started. There are a few key things you’ll need to do to ensure your success. First, you’ll need to research...
by Keith Blackshire | May 8, 2022 | Blog
When it comes to advertising, small businesses often face the question of whether to go the institutional or direct response route. Institutional advertising is a type of advertising that focuses on creating awareness for a company or product, rather than generating...
by Keith Blackshire | May 3, 2022 | Blog
How are you guaranteeing that your business will reach its potential? In other words, how do you ensure that you’re doing everything in your power to get as many new customers and as much profit as possible? Well, if you aren’t doing all the following things, then it...
by Keith Blackshire | Apr 27, 2022 | Blog
Creating a guarantee is one way to ensure that your customers feel confident in your product or service. By offering a guarantee, you are essentially promising the customer that they will be satisfied with what they receive. If not, you are punishing the business by...
