by Keith Blackshire | Jun 8, 2022 | Blog
Qualifying Prospects Given how precious your time is, it makes sense to ensure you’re maximising your time on talking to good quality prospects that are ready to buy your product or service now or soon. So how do you avoid spending time on ‘poor...
by Keith Blackshire | Jun 8, 2022 | Blog
Referral System As you provide a quality service, you’ll no doubt already be receiving unsolicited referrals, which is great because referral business is the best type of business. With referrals you rarely compete on prices or fees, and you’ll convert a far...
by Keith Blackshire | Jun 8, 2022 | Blog
“Do You Always Offer the Up-Sell?” The automatic Upsell Lots of small and medium-sized businesses are missing a simple method to increase their business with existing customers, even though the owners are likely up-sold to regularly themselves! Take McDonald’s...
by Keith Blackshire | May 30, 2022 | Blog
Sending Your Brochure Out Without A Sales Letter This is one of the “dreaded sins.” You must NEVER send your brochure out without enclosing a sales letter. And if you think a one or two line covering letter will do the trick – think again. There’s a well known saying...
by Keith Blackshire | May 30, 2022 | Blog
If you’re writing your own material, it’s often very hard to see the mistakes because you’re too close to the project. That’s why you must get someone else to read it over for you. Preferably someone who is not afraid to point out all of the...
by Keith Blackshire | May 23, 2022 | Blog
I’m amazed at how frequent this occurs. When you write to your clients or customers please use their name. Don’t ever write to your clients like this… Dear Client Dear Valued Client Dear Sir/Madam (yes I still receive letters like this – I’m sure you do too)...
