by Keith Blackshire | Jul 21, 2022 | Blog
Video can substantially improve conversion rates… Paid online advertising can be a great way to get to your target audience, whether that’s using LinkedIn, Facebook/Instagram Youtube or paid search on Google. If you’re already advertising online or...
by Keith Blackshire | Jul 21, 2022 | Blog
It needs to be long enough to add value… I was recently asked how detailed any content marketing needs to be to encourage customers and also help with website SEO, because it does take time to produce good material. Unfortunately for the business, it must be...
by Keith Blackshire | Jul 21, 2022 | Blog
Why using only two methods is a mistake… It’s common when I speak to owners and directors for them to be using 2 methods at most e.g. just their website and a listing on Yell. Even more common is a reliance purely on word of mouth. Although...
by Keith Blackshire | Jul 14, 2022 | Blog
Why you need clarity of objective in all your marketing… Over the years I’ve seen a lot of marketing pieces that are highly ineffective because they are trying to do too many things, so they do none of them well. Prospects are left confused and as soon as...
by Keith Blackshire | Jul 14, 2022 | Blog
How to increase the watch time and reach of your marketing videos… Videos can be a great way for customers to better engage with your products or services rather than reading paragraphs of text. But sometimes they just don’t prove as effective as they...
