Qualifying Prospects
Given how precious your time is, it makes sense to ensure you’re maximising your time on talking to good quality prospects that are ready to buy your product or service now or soon.
So how do you avoid spending time on ‘poor prospects’?
Simply create a list of Qualification Questions that quickly give you the information needed to determine the quality of the prospect.
Ask these questions the first time you speak to them and then categorise these contacts, concentrating your efforts on the best opportunities.
Some potential customers just aren’t ready today – you should have a follow-up system in place that keeps you in touch with these so that you’re their first choice when they’re ready to buy in the future.
By focusing your efforts on the best opportunities you’re sure to grow your business.