by Keith Blackshire | May 30, 2022 | Blog
Sending Your Brochure Out Without A Sales Letter This is one of the “dreaded sins.” You must NEVER send your brochure out without enclosing a sales letter. And if you think a one or two line covering letter will do the trick – think again. There’s a well known saying...
by Keith Blackshire | May 30, 2022 | Blog
If you’re writing your own material, it’s often very hard to see the mistakes because you’re too close to the project. That’s why you must get someone else to read it over for you. Preferably someone who is not afraid to point out all of the...
by Keith Blackshire | May 23, 2022 | Blog
I’m amazed at how frequent this occurs. When you write to your clients or customers please use their name. Don’t ever write to your clients like this… Dear Client Dear Valued Client Dear Sir/Madam (yes I still receive letters like this – I’m sure you do too)...
by Keith Blackshire | May 23, 2022 | Blog
I have yet to come across a business that tests their marketing campaigns. Here’s what I mean… Let’s say you decided to send a sales letter to your target or niche market. You’ve bought a list that has 10,000 names on it. You’re certain that out of 10,000 you’re...
by Keith Blackshire | May 19, 2022 | Blog
I can say quite confidently that you’re probably not charging the right price for your product or service. Pricing is the quickest and easiest way to grow your business with massively increased profits. Now correct me if I’m wrong, but here’s how most people go about...
